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Choosing Instagram Hashtags in 2022

Hashtags have been the lifeblood of Instagram and they are more important than ever in 2022. Choosing the right number of Instagram hashtags can be a challenge. Experts advise only having five (5) hashtags and it seems like the next year you’re supposed to have 50. New research for 2022 shows the optimal number of hashtags for an Instagram post is 20 to 30.

If you need help finding the right hashtags, check these sites:

There are others available that can help you identify hashtags for your business and trending hashtags for your business.

Don’t use the hashtags created by these tools blindly. Check out some of the hashtags and determine what type of traffic you will get.

While it seems logical to pick hashtags with millions of views, choose these sparingly. If a hashtag is that popular, your post has a lower chance of being seen.

Choose hashtags with tens of thousands or hundreds of thousands of views. This is a similar strategy to longtail keywords on Google. You can pick up a fine amount of busy marketing to the middle and lower ends of the hashtag views.

Don’t forget to test, test, and test.

So much marketing to do and so little time! Choosing the right social media platforms for your business can make or break your marketing.

Find out how in this free guide "How to Choose the Right Social Media Platforms for Your Business".

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